Questionaire Analysis

The majority of people that what horror films are between 15 and 21.  100% of those between the ages 15 and 21 said yes when we asked them if they watched horror films, this tells us that this age group will be our target audience. Question 11 showed similar results as we asked What sub genre within horror do you find most scary? and over 50% said supernatural again showing that this is the best genre to base our film around. All of the people that we asked said that they were full time students, showing that we could relate to our audience by relating our film to college, school or typical student behaviour, such as drinking and smoking.

When asked what how they would rate 4 popular horror films 60% of the people we questioned chose Paranormal Activity which is a supernatural and handheld horror. This shows that the majority of our potential target audience find this film to be the best modern horror. Therefore this is an obvious choice of horror film for our trailer.

In our questionnaire we asked What do you like most in Horror movies? their answers were mostly about being genuinely scared whilst watching the film. This means that it is important for our trailer to be convincingly scary as this is important to our audience, we will have to be aware of this throughout scripting, filming and editing our trailer.

From the questionnaire we found that the most convincing feature in a horror film are the sound, as this builds up suspense. Also special effects and gore are important however as our film is low budget we are unable to use expensive effects to make the film convincing. 

These results clearly show that our target audience think that it would be most scary to set our trailer in either the woods or an old building we will take this into consideration when finding a location and writing our script.

When we asked the How do you find out about horror movies? the majority said on the internet, which was a likely outcome as they are a younger people who are the most frequent users of the internet. This means that the internet is the best place to advertise our trailer particularly on sites like twitter, facebook and youtube. As well as this we can use the internet for audience feedback by posting parts of filming or ideas so that we are able to get general feedback from its possible audience.

We asked those that were filling out our questionaire What style of films do you prefer to watch horror movies and why? The vast majority of them said they preferred stand alone films, this is probably because they prefer films with more artistic merit, rather than films repeating the same storyline across several films. When creating our trailer we do need to consider that the audience are looking for a different kind of film, as they are more exciting although we still need to take into consideration the codes and conventions that are found in all horrors.