The trailer starts off with a period of equilibrium which although is not a happy period like other trailers it is considerably more cheerful than the second half of the trailer. The main character is shown at her work place and is told that she has to be brutal in order to successful; this is when she turns an elderly lady down for an extension on her mortgage. The elderly women then steals a button from her then cast some sort of voodoo which will “drag her to hell”, this is the moment of disequilibrium. The trailer then goes on to show a serious of events leadering up to main character being sent to hell, which is the period of disequilibrium.
Codes and Conventions
The cast used in this film are mainly young and attractive which is a regularly used convention in horror as it relates to the viewer, the villain however is old and unattractive, again this conforms to typical horror films. Lots of religious imagery is used in the trailer which is usually used in supernatural horror films, the conation of this is the idea of spirits and devils which is what the film is about. Although this film does conform to horror film codes and conventions it does go against the norm by setting the film in a city which is very rare in the horror genre as this is not cut of from the outside world, making it easier to escape.
Sound
At there beginning of the trailer there is slow passed music which is much quieter. After the moment of disequilibrium there id a small period of silence to show the fear of the character, the music then speeds up to match the viewers heart rate as the trailer gets scarier because of the action on scene.
Editing
“Drag Me to Hell” uses several editing transitions between scenes such as fade to blacks that show the calmer atmosphere and show time passing. When the period of disequilibrium begin the editing changes to jump cuts of very short shots.
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